I’m really impressed with the new gallery – it’s bright and cheery and children are going to love it.

Assistant mayor and children’s spokeswoman Councillor Vi Dempster

I’ve been helping to create a space for under 5s and their parents at the New Walk Museum in Leicester. Working with 24 Design we consulted groups of ‘critical friends’ to develop and test ideas. ‘The Den’ takes an experiential approach, encouraging children to explore various museum objects using their senses. For further info click here

Thanks to this and other audience development initiatives, 2012 saw an increase of 90, 000 visitors to the Museum.